If you want to create engagement, you’re going to need to have a high EQ (Emotional Quotient) in the content you produce. If you are developing a campaign you are either motivating (ideally), manipulating (which never lasts), or you are–as we refer to it–sucking the very life out of your supporters. Most likely, you just smiled.
Because we all have been the victim of having boring, useless content forced upon us against our will. I smile when I remember one colleague who–during such a presentation–slowly raised their coffee to their lips and pleaded just below ear shot, “Dear God, please make them stop.”
We teach our clients how to do this in our InspireHUB Academy. The good news is, that even if you are the greatest distributor of boredom that has ever existed (I’m talking to you “Mr. Someone-falls-asleep-every-time-I-present“) you can learn to change this. Understanding engagement best practices includes addressing a variety of topics such as ensuring your people can get behind your mission. Many well meaning organizations do not have effective mission statements and it is usually a symptom of wider engagement issues. InspireHUB offers a FREE Engagement Assessment.
If you’re not yet an InspireHUB member, here’s a great article from the Harvard Business Review that will give you some insight. It won’t teach you “how” to do things in detail, but the article entitled Research: The Emotions that Make Marketing Campaigns Go Viral will show you “what” you should be doing and considering as you develop your campaigns. Enjoy!