The vast majority of books and literature on management today is focused on just one facet of management; whether it be aspects of strategy, innovation or employee-management issues, the business books of our day look too much at just one aspect of improvement and ignore the holistic approach as well as the many specific steps that leaders actually need to take in order to foster accelerated growth or a turnaround. Whether your company’s growth rate is not what it could be or its very existence is at risk, your leadership team would do well to take the attitude of facilitating a turnaround. We have seen the best results when the CEO or other top leader declared boldly across the company that “We are about to embark on a turnaround!” Or, “As well as we are doing right now, I know that, with the talent and potential in this organization, we are capable of much greater things; we need to have an attitude that we are embarking on an innovation and growth revolution.”
This attitude of “growth regardless of current success” is one aspect of The Revolution Solution. A determining factor of any possible growth is a leader’s belief in what is possible for his or her organization.
The alternative to a turnaround or revolution mentality is, “Let’s tweak and improve a few things just enough that we don’t upset what’s working but achieve some improved profitability.” Your team will see it as just another management flavor of the month. Too often leaders who approach growth this way are only looking at a couple of areas of improvement. For example, they might look at how they could increase sales and decrease production costs. The result of taking this piecemeal approach to improvement is that there will most likely be pushback from the one or two areas you’ve decided to improve. Production will say, “What about sales?!” Or sales will resent that you are focusing on them while marketing is slacking in coming up with the new tools or the new leads they have been begging for.
Your attitude, approach and aim for areas in need of improvement must be holistic. Innovation can come in every area of any organization, and merely pointing at a few particular areas and omitting others from the improvement process will breed bitterness, resentment and efforts to hinder success and blame others.
Whether your company is behind the eight ball with the clock ticking toward bankruptcy or there is little risk to your existence, we exhort your leadership to decide (and then communicate to the company) that “We are in turnaround mode.” The statement adds a healthy amount of drama and emphasizes the significance of your new focus. Explain as well that dramatic cost-“optimization” is about to begin, but this does not mean people must be laid off.
Too often these types of slash-and-burn techniques are the tools of lazy, inept, uncreative and unqualified leadership and consultants who are taking the easy way out of a challenging situation. Sadly, the idea of dramatically increasing profits through innovation and growth has become revolutionary rather than the norm. Now, what we are laying out here is a bit of a revolution. It’s a call to facilitate your own growth revolution. Jobs, families and economies are counting on your success.
Each Tuesday, turnaround consultant Mark Faust will be sharing his expertise on how to turn around your small business. His blogs will be filled with practical insights and basic turnaround strategies designed to guide you through crisis leadership and change management. You'll be able to tap into tips on everything from profitability issues, business continuity plans and pandemic pivots to operational processes, marketing and customers additional value.
As one of the companies he helped grow, we know first hand how inspiring his leadership is and just how well it works! Mark has also agreed to make his best-selling book ‘Growth or Bust’ available, free of charge, to any small business to help them create their own effective turnaround plan. We’ll be sharing that with you soon.
You can learn more about Mark and his company, Echelon Management, by clicking here.
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