Newsletters. For decades they been one of the most popular ways for businesses, bloggers, and organizations to keep in touch with their audience. In the beginning, they worked great, but today marketers are happy with a measly 20% open rate. Put another way, that's an 80% failure rate! (Ugh!)
How Popular are Newsletters?
Check out some of these recent statistics:
Why are Newsletters so popular when the open rates have plummetted?
Deep down, as a communicator, you know that the effort you are putting into your newsletters doesn't equate to a satisfying open rate. So, why are you still committed. There's a few reason:
The Art of Writing a Good Newsletter begins with the right technology
If you are still using old email marketing platforms that send out newsletters to "groups" of people, then you're already behind. Think about your last newsletter sent out. If you have even one article in the newsletter that was not of interest to the reader, then you just taught the reader that you don't really know them.
Creating a newsletter begins with ensuring that your readers get ONLY the articles they want every single time. The IHUBApp has helped to increase engagement by 195% by addressing the following main painpoints that traditional newsletters do not.
To create a successful newsletter, you need to understand the individual reader. With the IHUBApp, you can create categories and content channels that your readers decide to subscribe to. You're no longer "guessing" about their interest because you now know.
You may want your "amazing" content to go out every day, but your audience may want it only weekly. The reason the IHUBApp works is that your audience is empowered to choose the frequency that works for them. It's a game-changer in the newsletter game.
Your subject line is one of the most critical parts of your newsletter. It's the first thing your audience sees, and it can determine whether or not they open your email. The IHUBApp automatically allows you to either identify your brand's weekly newsletter or grabs the latest post to capture attention. You don't have to do anything.
The IHUBApp takes care of a bulk of the heavy-lifting but you still need to ensure what you post in your Hub is of interest. Your content should be informative, engaging, and provide value to your audience. Use a conversational tone, break up your text with images and bullet points, and use storytelling techniques to make your content more relatable. Make sure your content is scannable and easy to read.
Personalization is essential for creating a successful newsletter. If you have 40,000 subscribers then the IHUBApp sends out 40,000 individualized newsletters that is based specifically on your reader's interests. Sure, you may want them to read everything but that's not reasonable. Your readers are more interested in getting the information important to them. When you make it about their needs, your engagement goes up automatically.
Some of your posts included in your automated newsletter should include a clear call-to-action that tells your audience what you want them to do next. Don't miss the opportunity to bring home your request.
Over 60% of email opens happen on mobile devices (Litmus), so it's crucial to make sure your newsletter is optimized for mobile. Thankfully the IHUBApp takes care of all this for you.
Consistency is key when it comes to newsletters. The IHUBApp automatically sticks to a regular schedule, whether and ensures your subscribers receive new content that's of interest to them.
Tired of the way you've been doing newsletters? The IHUBApp is changing everything. It's FREE to build and affordable to use. Get started now!